Design
User Experience
Culture
August 14, 2025
Mario Guerrero
Creative Director. Product Strategy & Branding
I design brands, experiences and digital products that balance function, aesthetics, and storytelling. My background in visual communication, photography, acting and UX lets me bring a complete perspective to every project, from early research to the final launch.
I have worked with teams across high-tech, health, gaming and marketing, always with the same goal: to create experiences that feel natural, work beautifully, and last over time.
My Core Values
1.
Connecting with People
2.
Storytelling
3.
Playfulness
4.
Impact and results
5.
Collaboration
1.
Connecting with People
2.
Storytelling
3.
Playfulness
4.
Impact and results
5.
Collaboration
1.
Connecting with People
2.
Storytelling
3.
Playfulness
4.
Impact and results
5.
Collaboration
A little more about my journey…
ARIØM.CO
ARIØM is my always wanted own studio and my dive into the deep end. It's a playground a space where I collaborate with professionals from many industries to turn ideas into reality.
I focus on branding, user experience, marketing, and digital products. From research and concept to launch and beyond, I work to make each brand or platform not only functional and beautiful, but also meaningful for the people who use it.
ARIØM.CO
ARIØM is my always wanted own studio and my dive into the deep end. It's a playground a space where I collaborate with professionals from many industries to turn ideas into reality.
I focus on branding, user experience, marketing, and digital products. From research and concept to launch and beyond, I work to make each brand or platform not only functional and beautiful, but also meaningful for the people who use it.
ARIØM.CO
ARIØM is my always wanted own studio and my dive into the deep end. It's a playground a space where I collaborate with professionals from many industries to turn ideas into reality.
I focus on branding, user experience, marketing, and digital products. From research and concept to launch and beyond, I work to make each brand or platform not only functional and beautiful, but also meaningful for the people who use it.
+ADDITIVO / Pinzon Health (2024-2025)
Pinzon Health is a Berlin-based healthcare company specialising in hypertension telemonitoring and patient engagement. Through its +ADDITIVO platform, it helps clinics across Germany present their services clearly, manage bookings, and maintain ongoing remote care. Together, the tools streamline communication between doctors and patients while supporting better treatment outcomes.
I led product strategy and UX, defined information architecture, designed patient flows and booking paths, created the visual identity and guidelines, and directed the website and marketing assets so everything felt consistent from first visit to follow up.
+ADDITIVO / Pinzon Health (2024-2025)
Pinzon Health is a Berlin-based healthcare company specialising in hypertension telemonitoring and patient engagement. Through its +ADDITIVO platform, it helps clinics across Germany present their services clearly, manage bookings, and maintain ongoing remote care. Together, the tools streamline communication between doctors and patients while supporting better treatment outcomes.
I led product strategy and UX, defined information architecture, designed patient flows and booking paths, created the visual identity and guidelines, and directed the website and marketing assets so everything felt consistent from first visit to follow up.
+ADDITIVO / Pinzon Health (2024-2025)
Pinzon Health is a Berlin-based healthcare company specialising in hypertension telemonitoring and patient engagement. Through its +ADDITIVO platform, it helps clinics across Germany present their services clearly, manage bookings, and maintain ongoing remote care. Together, the tools streamline communication between doctors and patients while supporting better treatment outcomes.
I led product strategy and UX, defined information architecture, designed patient flows and booking paths, created the visual identity and guidelines, and directed the website and marketing assets so everything felt consistent from first visit to follow up.
Avronim / Kayamoola (2022-2024)
Kayamoola is an Israeli-led online gaming brand designed to keep players engaged with international prize draws and interactive games. The platform focuses on a smooth user experience, clear navigation, and rewarding play, combining design and technology to build lasting player relationships.
I led research and journey mapping, redesigned the player experience with a mobile-first approach, rebuilt the design system, and partnered with marketing on campaigns so product and communication moved together.
Avronim / Kayamoola (2022-2024)
Kayamoola is an Israeli-led online gaming brand designed to keep players engaged with international prize draws and interactive games. The platform focuses on a smooth user experience, clear navigation, and rewarding play, combining design and technology to build lasting player relationships.
I led research and journey mapping, redesigned the player experience with a mobile-first approach, rebuilt the design system, and partnered with marketing on campaigns so product and communication moved together.
Avronim / Kayamoola (2022-2024)
Kayamoola is an Israeli-led online gaming brand designed to keep players engaged with international prize draws and interactive games. The platform focuses on a smooth user experience, clear navigation, and rewarding play, combining design and technology to build lasting player relationships.
I led research and journey mapping, redesigned the player experience with a mobile-first approach, rebuilt the design system, and partnered with marketing on campaigns so product and communication moved together.
Eden Village Camp (2014-2019)
Eden Village Camp is a community-driven summer camp in New York that blends Jewish traditions with environmental stewardship and shared living. Our brief was a visual story that shows daily life at the camp and invites new campers and staff to join.
I led photography and art direction, documented programs from farming and herbalism to musical gatherings and Shabbat, and shaped the narrative across web and social so the spirit of the place came through clearly
Eden Village Camp (2014-2019)
Eden Village Camp is a community-driven summer camp in New York that blends Jewish traditions with environmental stewardship and shared living. Our brief was a visual story that shows daily life at the camp and invites new campers and staff to join.
I led photography and art direction, documented programs from farming and herbalism to musical gatherings and Shabbat, and shaped the narrative across web and social so the spirit of the place came through clearly
Eden Village Camp (2014-2019)
Eden Village Camp is a community-driven summer camp in New York that blends Jewish traditions with environmental stewardship and shared living. Our brief was a visual story that shows daily life at the camp and invites new campers and staff to join.
I led photography and art direction, documented programs from farming and herbalism to musical gatherings and Shabbat, and shaped the narrative across web and social so the spirit of the place came through clearly
Education
2025, Google / Coursera
Project Management
2025, Google / Coursera
Project Management
2025, Google / Coursera
Project Management
2022, Google / Coursera
UX Specialization
2022, Google / Coursera
UX Specialization
2022, Google / Coursera
UX Specialization
2015, California Institute of Arts
Graphic Design Specialization
2015, California Institute of Arts
Graphic Design Specialization
2015, California Institute of Arts
Graphic Design Specialization
2014, National Univeristy of Mexico
Visual Communications and Media Production
2014, National Univeristy of Mexico
Visual Communications and Media Production
2014, National Univeristy of Mexico
Visual Communications and Media Production
