Happy Hour
Cocktails, Anytime, Anywhere
Tel Aviv, Israel
Happy Hour was designed as a response to the shift in social habits during COVID. With bars closed, people still craved the experience of a well-crafted cocktail—just without the bartender. The project focused on creating an immersive at-home experience, combining visually engaging packaging, storytelling, and digital marketing to make mixology accessible to all.
The branding had to balance premium quality with a playful, social energy, ensuring the product felt both aspirational and approachable. The result? A series of visually striking, easy-to-use cocktail kits that turned home kitchens into cocktail bars.
Beyond just a product, Happy Hour became a moment, a ritual, and a shareable experience—bridging the gap between high-end mixology and casual, at-home enjoyment.
