Team Game is an outdoor exploring-game challenge in Bamberg, Germany, designed to turn the city into a competitive playground. Friends team up to solve clues, complete physical tasks, and explore urban spaces in a fun, interactive format.
I was responsible for creating a brand experience that translated the physical, social, and digital nature of the game into a cohesive and vibrant design language.
Visual Identity: Designed the full logo system with a dynamic “arrow” symbol representing direction, action, and connection. Developed a bold, energetic color palette of fuchsia and cyan to distinguish team roles.
Brand System: Created supporting graphics, typography treatments, iconography, and brand patterns. Ensured consistent tone across all brand extensions.
T-Shirt & Team Assets: Developed visually distinct team t-shirts using the brand color code. Balanced aesthetic appeal with functional identification for gameplay.
Social Media Design: Designed Instagram post templates, story formats, and a grid-based feed aesthetic that supports storytelling and social proof.
Print & Signage: Delivered layouts and templates for game instructions and marketing collateral.
The result is a cohesive, exciting, and highly engaging brand presence that reinforces the interactive spirit of Team Game and motivates social sharing and participation.
